FLEX + Contentstack
A modern commerce experience is closer than you think.
Modernize your commerce front end without settling for a rigid platform or building everything from scratch. FLEX, BASE1’s storefront framework, works with Contentstack to give your team a head start on commerce features and the freedom to build what makes your experience distinct.
Already investing in Contentstack? FLEX puts that investment to work in a commerce storefront.
The old choice
Commerce modernization shouldn’t mean choosing between two extremes.
A packaged platform launches quickly but limits how far you can tailor the experience. A custom build gives you full control, along with the cost, complexity, and long-term maintenance that come with it.
For many businesses, the best option sits in between.
Start with proven commerce capabilities.
Build where your business needs to differentiate.
More custom →
The middle ground
Start ahead. Stay flexible.
FLEX gives commerce teams a tested foundation without locking them into a finished product. Contentstack handles content management, and the storefront can be extended as your business grows.
Start with more
Launch with pre-built commerce components and proven patterns instead of developing each storefront feature from the ground up.
Build what matters
Extend the framework with the features and customer journeys that set your business apart.
Keep your options open
Connect the platforms your business already relies on without turning the front end into another monolith.
How it works
A simpler path to a modern storefront.
Three stages take you from your current commerce platform to a new storefront built on FLEX.
platform
Connect
FLEX connects Contentstack to your commerce platform, so product data, pricing, and business logic stay where they are.
experience
Customize
Start from a component library and design system, then configure and extend the storefront to match your brand and business requirements.
Launch
Go live with the new storefront while your existing systems continue to run day-to-day operations. After launch, keep refining the experience as your needs change.
Built to connect
Modernize the front end. Keep the ecosystem.
FLEX is designed to work with the enterprise technologies behind your commerce experience today: core commerce, content, search, analytics, and customer engagement.
Modern Commerce Experience
Search-ready
Compatible out of the box with leading search platforms, including Coveo and Algolia.
Find out how FLEX + Contentstack would fit with the systems you run today.
Talk to the BASE1 team B2B.
B2C.
Built for both.
Whether you sell to consumers, business accounts, or both, FLEX gives your team a starting point that your developers can configure and extend for either model.
Built by commerce specialists
The technology matters. So does the team behind it.
FLEX is built by BASE1, an enterprise commerce partner with project experience across North America, Europe, Asia-Pacific, and China.
BASE1’s senior architects and developers specialize in enterprise platforms, storefronts, and integrations, and its stable delivery teams support clients over the long term.
Ready to see how close your modern commerce experience is?
Tell us about your commerce environment, and we’ll show you what FLEX + Contentstack could do for it and where to start.
Talk to the BASE1 team