— What was happening
Gallagher had an established digital commerce presence supporting customers across North America.
As the business continued to expand across regions, the team saw an opportunity to modernize its commerce and customer engagement ecosystem in a way that would better support long-term scalability, localization, and operational flexibility across the U.S. and Canada.
At the same time, SAP’s roadmap evolution away from legacy accelerator storefronts created an opportunity to align the platform with newer composable commerce standards and modern front-end architecture.
— Where growth opportunities existed
Gallagher’s existing environment supported multiple regional operations, but the complexity of managing commerce, content, and customer engagement across markets created opportunities for further alignment and modernization.
- Regional storefronts and catalogs required a more scalable long-term operating model
- Marketing and commerce systems could be more closely connected around customer and transactional data
- Legacy accelerator storefronts were approaching the end of SAP’s long-term direction
- Opportunities existed to improve storefront flexibility, performance, and deployment efficiency across regions
“This project was about creating a stronger digital foundation to deliver a more connected, consistent experience for our customers, wherever they engage with us. By better connecting our commerce, customer, marketing and transactional data, we can deliver more personalised experiences and continue to evolve our omnichannel capabilities as our business grows.”
— What BASE1 did
BASE1 partnered with Gallagher to support the modernization of their North American commerce and customer engagement ecosystem.
- Led the rollout of SAP Emarsys Customer Engagement across North America
- Supported the implementation of a new SAP Composable Commerce storefront using Spartacus
- Enabled multi-region and multi-catalog support within a single SAP Commerce environment
- Helped align marketing automation and customer engagement workflows with ecommerce and transactional data
- Customized Spartacus beyond out-of-the-box capabilities to improve storefront performance, flexibility, and stability
- Supported the transition away from legacy SAP accelerator storefronts toward a more future-ready architecture aligned with SAP’s product direction
“BASE1 has been a trusted partner throughout this transformation, helping us navigate both the technical implementation and the strategic decisions required to modernise our commerce ecosystem.”
— What changed
With a more modern and aligned commerce ecosystem in place:
- Regional storefronts became easier to manage and scale across North America
- Commerce and customer engagement systems became more closely connected
- Teams gained greater flexibility to support localized experiences and campaigns
- The storefront architecture became better aligned with SAP’s long-term composable commerce direction
- Gallagher established a stronger foundation for future digital growth, expansion, and customer engagement initiatives
Modernizing enterprise commerce is rarely about replacing everything at once. The real challenge is evolving platforms, systems, and customer experiences in a way that supports long-term growth without disrupting the realities of day-to-day operations.